On the lyrics, bassist Eric Campuzano says it's "a love song for a loved one. It has nothing to do with being a gold digger, in the sense of women or men falling in love to become rich."
Campuzano played cowbell on the track. The song was also particularly notable for it's vocal arrangement in the chorus.
Pure is guitarist Andy Prickett’s least favorite song on the album as he considers it to be “goofy”.
On listening back to the album on its 25th anniversary, producer Steve Hindalong said after hearing Pure “Wow, these arrangements are so fucked up!”